Resume
Creative entrepreneur, multidisciplinary artist, and brand developer with a B.A. in studio art and minors in photography, sculpture, & business. Experienced in visual storytelling, photography, modeling, creative direction, and digital marketing, with a strong understanding of entrepreneurship, branding, audience, engagement, and content strategy. Combines artistic vision with business insight to develop compelling experiences across fine art, products, advertising, and digital media.
CREATIVE EXPERIENCE
September 2026 - Present
Founder and Owner of Relax with Zoe Lane
•Founded and developed Relax with Zoe Lane, a woman focused wellness and lifestyle brand centered on intentional living, movement, and everyday well-being.
•Lead brand strategy, creative direction, visual identity, messaging, and overall business development.
•Develop wellness product concepts with a focus on thoughtful ingredients, functionality, and approachable daily routines.
•Build and manage a digital platform for wellness products, educational content, and subscription-based movement programs.
•Conceptualize and produce Pilates, yoga inspired movement, and wellness content for digital subscription offerings.
•Direct product positioning, packaging concepts, website design, photography, social media, and promotional campaigns.
•Research consumer wellness trends, audience behavior, and market opportunities to guide product and content development.
•Develop marketing strategies across social media, digital content, and community focused brand initiatives.
•Manage e-commerce planning, pricing, customer experience, product launches, and ongoing brand growth.
•Create original photography, video, copy, and educational lifestyle content aligned with a cohesive brand identity.
•Build strategic collaborations and partnerships that support brand awareness and expansion.
•Oversee the brand from concept through execution, combining creative direction, business strategy, wellness, and digital media.
September 2026 - Present
Founder and Owner of Reset with Zoe Lane
•Founder and owner of Reset with Zoe Lane, a residential cleaning and home care business focused on creating clean, organized, and thoughtfully maintained living spaces.
•Oversees all aspects of the business, including brand development, marketing, client acquisition, customer relationships, scheduling, service operations, pricing, financial management, and digital presence. •Developed the company’s brand identity, service structure, client experience, and operational systems from the ground up.
•Role combines entrepreneurship, creative direction, marketing, and hands on service delivery, with an emphasis on providing a professional, personalized, and detail-oriented client experience.
January 2022 – Present
Founder & Owner | Content Creator • Creative Director • Brand Developer at SolelyZoeLane
•Develop and manage independent creative brands through visual storytelling, strategic brand development, and creative direction.
•Lead projects from concept through execution, including brand identity, campaign concepts, shot planning, styling, photography, video, and digital media.
•Build cohesive brand identities through positioning, visual language, messaging, brand voice, and consistent aesthetics.
•Create original lifestyle, wellness, art, and social content designed to strengthen brand recognition and audience engagement.
•Produce and edit photography, short form video, promotional content, marketing assets, and social campaigns.
•Develop creative strategy using consumer insights, platform trends, content performance, and audience behavior.
•Create editorial, lifestyle, commercial, and fine art imagery with expertise in composition, lighting, portraiture, styling, and visual storytelling.
•Manage social media strategy, including creative concepts, captions, messaging, promotional materials, and campaign execution.
•Conceptualize product ideas, brand extensions, marketing initiatives, and creative collaborations.
•Direct and collaborate with photographers, artists, models, and creative professionals throughout production.
•Combine expertise in studio art, photography, business, digital marketing, and brand development to bridge artistic vision with commercial strategy.
FINE ART EXPERIENCE
June 2024 – August 2024
Gallery Intern • Gallery K
•Worked within a professional gallery environment assisting with exhibition setup and presentation.
•Handled artwork installation, organization, and preparation for public display.
•Supported marketing efforts through visual edits and promotional content.
•Assisted in hosting and executing live art events.
August 2020 - December 2020
Intern • Design Collaborative
•Assisted staff members with entering data into spreadsheets
•Assisted with job site overview
•Ran the main phone line and reception area
Attended department meetings
PROFESSIONAL EXPERIENCE
June 2024-October 2025
Manager • Waiter on the Way
•Coordinated daily dispatch operations, including incoming orders, driver assignments, scheduling priorities, and customer communication in a fast-paced service environment.
•Managed service issues and time-sensitive changes while balancing customer needs, operational constraints, and team workflow
June 2018 – May 2022
Operations & Customer Experience • Waiter on the Way
•Handled high volume customer communication and service coordination.
•Managed order input, logistics, and real time problem solving in a fast-paced environment.
•Developed strong communication, adaptability, and client interaction skills.
TECHNICAL SKILLS
•Creative Direction
•Brand Development
•Modeling
•Photography
•Visual Storytelling
•Visual Editing
•Adobe Photoshop
•Adobe Lightroom
•Social Media Marketing
•Digital Advertising
•Content Strategy
EDUCATION
2021 – 2025
University of Saint Francis
Bachelor of Arts · Studio Art
Minors in photography, sculpture, and business
Dean's List · 3.9 GPA · Freshman through Senior Years
References
Available upon request
